IR Strategy

On the strategic side of investor relations — investor targeting, narrative construction, buy-side engagement, sell-side management, and the strategic decisions that determine whether the IR function is actually moving the cost of capital or just running the calendar.

2 articles

IR Strategy

The IR Site Is Underrated: Six Things That Distinguish a Working IR Site from a Brochure

The IR website is the most-visited investor disclosure venue and the most-underinvested communications channel. Six features distinguish the IR sites that actually…

Marcus Tanaka May 11, 2026 6 min read

IR Strategy

How to Read a Sell-Side Initiation Note: Five Sections That Actually Matter for IR

A new sell-side initiation lands. The IR team reads it. But what should the IR team be reading for? Five sections distinguish…

Marcus Tanaka May 11, 2026 5 min read