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Earnings Communications

On quarterly earnings communications — script drafting, Q&A preparation, guidance practices, press release structure, the supplemental, and the call mechanics that determine whether the print lands or the stock takes a hit.

3 articles

The Quiet Period Playbook: What IR Teams Should and Should Not Be Doing in the Pre-Earnings Window
Earnings Communications

The Quiet Period Playbook: What IR Teams Should and Should Not Be Doing in the Pre-Earnings Window

The pre-earnings quiet period is operationally underused by most IR teams. Five workstreams that the quiet period should be advancing — and…

Marcus Tanaka Marcus Tanaka May 11, 2026 7 min read
Earnings Guidance: Three Approaches and What Each Signals to the Market
Earnings Communications

Earnings Guidance: Three Approaches and What Each Signals to the Market

Companies guide differently. Some provide point estimates with narrow ranges. Some provide directional commentary without numbers. Some have stopped providing guidance altogether.…

Marcus Tanaka Marcus Tanaka May 11, 2026 6 min read
The Earnings Call Q&A That Cost a Stock 12%: A Disclosure Postmortem
Earnings Communications

The Earnings Call Q&A That Cost a Stock 12%: A Disclosure Postmortem

A single Q&A response on a recent earnings call cost the issuer a 12% intraday move. The script was fine. The press…

Marcus Tanaka Marcus Tanaka May 11, 2026 6 min read
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